Squash Wales: Long Standing Digital Partner

The Starting Point

Squash Wales approached me in the middle of the 2020 lockdown with a need for a new website and digital strategy. I met with the board and looked at their current digital standpoint, which included a website that had been blocked by Facebook because of malicious code and a membership system in dire need of an overhaul.

The Work

I assembled a team (yes, much like the avengers) to rebrand the organisation and create them a brand new digital presence. We rewrote the content, created a new logo / positioning statement for them and built a website which is easier to navigate, intuitive to use and generally looks better.

Following the initial website development project, I've been involved with:

• Migrating members to their new membership system
• Creating multi-channel social media content
• Producing a series of short "Squash Story" films to drive engagement
• Organising and promoting the inaugural Welsh Wheelchair Open
• Driving additional revenue and engagement through the "Summer Of Squash" campaign to get kids playing Squash through the summer holiday