White Label WordPress Development

You keep the client.
I'll build the site.

I work as the development arm for agencies who've won the work and need somebody to build it properly. You handle the client and the creative, I handle the code. Your client never has to know I exist, though if it helps I'm happy to sit on calls as part of your team.

Design studios, marketing agencies and freelancers who've sold a website and either don't have a developer or don't have a spare one. Some of the people I work with have never introduced me to their clients. Some put me on the kick-off call with an email address at their domain. Both are completely fine.

Ten years of commercial work means I'm not learning at your expense. Complex integrations, custom functionality and launches with a lot riding on them are all fairly normal Tuesdays.

I fit into your workflow rather than asking you to change it. If you run Trello, Asana, Monday or Jira, add me to the board. Staging sites get set up on your domain with credentials on your email domain, so nothing points back at me.

Deadlines aren't suggestions in agency world, so I manage the roadmap actively and flag problems early rather than the day before. I'll sign your NDA before I look at anything, and your projects won't turn up in my portfolio or your clients in my marketing without written permission.

I also respect the design. Ten pixels of padding means ten pixels, not fifteen. What you signed off with the client is what goes live.

There are three ways people usually work with me, and you can move between them as it suits.

  • Ad hoc. Ring me when something breaks or needs doing and I'll bill by the hour. Rates start at £60 per hour.
  • Project basis. Something coming up you'd rather hand over entirely. Fixed fee agreed up front, so you can add your margin and know exactly where you stand.
  • Retainer. Reserved capacity and priority when you need it. These start at £999 per month.

If a change mid-build is small I'll usually just absorb it. If it's big enough to move the timeline or the budget you'll hear about it straight away with a price attached, so you can get your client's approval before I carry on. No surprise invoices.

How it works

Every agency works slightly differently and I'll fit around yours, but this is roughly how a white label project runs from brief to handover.

01. The brief

You send over the designs as a Figma link, an XD file or Sketch, along with whatever you already know about the client's requirements. If there's an NDA, that gets signed before I look at any of it.

02. The estimate

I come back with a fixed price and a timeline, broken down enough that you can see what you're paying for and add your margin on top of it. No hourly creep and no moving numbers.

03. The build

The site gets built on a staging server branded with your domain, with all credentials set up on your email domain so nothing links back to me. You've got access from day one to look in whenever you like.

04. The review

Review it internally, or take it straight to the client, whichever suits how you work. Feedback comes back to me, I work through it, and round we go until it's signed off.

05. The launch

I handle the whole launch, from moving the site onto a production server to pointing the domain at the right place. Your client won't notice a thing, which is rather the point.

06. The handover

Every fixed price build comes with a thirty day warranty. Anything that turns out to be my fault gets fixed free of charge. After that we can move it onto a maintenance plan, or you take it from there.

Proof

Here's one I built for an agency:

AJR

AJR: Merging Stories & Voices Into A Single Portal

Merging three websites into one navigable portal, with a bespoke import tool for decades of archive content. Built for Jamie and the team at Two Boys, who designed the site and ran the project while I built a page builder inside WordPress and the import tool that pulled eighty years of journals, photographs and audio out of an ageing Wix site.

Read the full story →

"I can't recommend Alex enough - his attitude and cool head under pressure allowed us to complete multiple projects on time and to a high standard."
Ed Whicher, Founder, Bouncing Bean
Frequently Asked Questions

Some things agencies often ask me:

Will my client know you exist?
Entirely up to you. Most of the time I work as a ghost. You send the designs, I write the code, you take the credit. If you'd rather I joined client calls as your technical lead using an address at your domain, that works just as well.
Who owns the code and the IP?
You do. Once the final invoice is paid, the code and the intellectual property transfer to your agency. I don't build in proprietary lock-in, so any developer can pick the site up afterwards.
Do you sign NDAs?
Yes, and happily. I'll sign your standard NDA before looking at a creative brief or any client data. Your client list is your asset, not my marketing.
Can you work inside our project management tools?
Yes. Trello, Asana, Monday, Jira, whatever you're running, add me as a team member. It keeps everything in one place and lets your account managers see progress without having to ask me.
How do you handle scope creep?
Small changes I'll usually absorb. Anything that genuinely moves the timeline or the budget gets flagged immediately with a quote, so you can get approval from your client before I do the work.
Next Step

Got a build you need taking off your hands?
Leave me a message and tell me what you're working on, and I'll tell you honestly whether I'm the right fit.

People who trust me